About SHUYUAN
SHUYUAN ART STUDIO was founded in 2019 by the vision of Danni Chang, serving as a premier creative force specializing in high-end scenography, set design, and structural construction. The studio delivers tailored, immersive visual environments for leading commercial advertisements, high-production music videos (MVs), global exhibitions, and large-scale cultural events.
As a trusted partner for premium brands and mainstream entertainment productions, the studio has successfully executed numerous high-profile projects, earning a reputation for exceptional technical precision and visionary aesthetic standards. Backed by a proven track record of commercial success and industry acclaim—complemented by prestigious international recognition such as the MUSE Design Awards and London Design Awards—the studio continues to push the boundaries of contemporary spatial storytelling worldwide.
About
Danni Chang
Danni Chang is a Set Designer, Art Director, and Founder of Shuyuan Art Studio. With over 15 years of experience in visual storytelling, set design, and spatial experiences, she has led the creative development and execution of projects across commercial advertising, brand activations, exhibitions, retail environments, and art installations. Since founding Shuyuan Art Studio in 2019, Danni has overseen the studio’s creative direction, project management, and team operations, building a multidisciplinary practice that transforms ideas into immersive visual experiences.
Her work combines artistic vision with strategic thinking, creating environments that strengthen brand narratives and foster meaningful audience engagement. Throughout her career, she has collaborated with leading global and domestic brands including SEPHORA, Gucci, Armani, Shiseido, NIKE, Huawei, Mercedes-Benz, Lenovo, NetEase, and Douyin, delivering projects that bridge creativity, culture, and commercial objectives.
AWARDS & HONORS
• MUSE Design Awards (USA) — Silver Award, Intelligent Moxibustion Device, Product Category, 2025.
• MUSE Design Awards (USA) — Gold Award, Boiling Point Commentator · Season 3, Installation Design Category, 2025.
• MUSE Design Awards (USA) — Silver Award, BAIC Automotive Series Advertising Set Design, Set / Installation Design Category, 2025.
• London Design Awards (UK) — Platinum Award, In the Name of Love, Installation Design Category, 2025.
• China Advertising Golden Lion Awards — Best Public Service Film, Health Should Be Like This, 2019 (Project Award; Role: Set Designer / Art Director).
• IAI International Advertising Awards — Winner, Zhihu: Discover a Bigger World, 2019 (Project Award; Role: Set Designer / Art Director).
• Stockholm Film Festival — Best Foreign Short Film, Sparrow, 2021 (Project Award; Role: Set Designer / Art Director).
• Tokyo Lift-Off Film Festival — Official Selection, Sparrow, 2019 (Project Award; Role: Set Designer / Art Director).
